Professional Experience
Outreach Coordinator
Oxford American magazine, Conway, AR | Aug. 2023 - Present
Analyze trends and donor/subscriber data to optimize audience engagement and retention strategies using Neon CRM, MailChimp, Shopify, and social media performance metrics.
Spearheaded a comprehensive social media strategy resulting in a 19.1% increase in total reach on Facebook and 51.1% on Instagram in less than one year.
Lead strategic outreach initiatives for major donor relationships, including a $20,000 annual matching grant, meeting the goal in five months with an average gift of $187.45 from 75 donors.
Develop and implement data-driven marketing campaigns across email, social media, and digital advertising platforms.
Program Administrator
Arkansas Division of Higher Education, Little Rock, AR | May 2022 - Jul. 2023
Directed operations and administration of two graduate scholarship programs within legislative parameters
Wrote edited, and proofread all executive research summaries, legislative reports, memoranda, application materials, and informational brochures
Crafted communications materials for internal and external stakeholders, including white papers, legislative bill drafts, email campaigns, and recruitment materials.
Implemented a comprehensive metadata strategy for Document Workflow Optimization to improve overall digital asset management.
Director, Downtown Campus
Univ. of Arkansas at Little Rock, Little Rock, AR | Aug. 2021 - May 2022
Curated and managed diverse programming calendar featuring arts, business, education, and fundraising activities
Managed $100K+ operational budget while identifying cost-saving measures and new revenue streams
Created measurement frameworks to track program success and community impact, informing future strategic planning
Developed comprehensive marketing materials and campaigns that positioned the downtown campus as a community hub
Served on 2nd Friday Art Night Planning Committee, establishing strategic partnerships with local arts organizations and non-profits
Executive Assistant to the President
National Park College, Hot Springs, AR | Aug. 2020 - Aug. 2021
Served as primary liaison between President's Office, Board of Trustees, and internal/external constituents
Managed executive calendar, coordinated high-level meetings, and maintained effective documentation workflow for records management.
Drafted executive communications including speeches, talking points, grant proposals, financial reports, and board meeting materials.
Conducted public opinion and social climate research for development, student success, and sociocultural programming.
Instructor of Record
University of Georgia, Athens, GA | Aug. 2018 - Aug. 2020
Designed and delivered engaging curriculum for undergraduate public speaking courses, emphasizing practical communication skills, persuasive strategies, and evidence-based argumentation.
Developed innovative teaching methods that connected rhetorical theory to real-world applications.
Integrated multimedia content and current events analysis to enhance student understanding of rhetorical strategies.
Collaborated with teaching cohort to create shared resources for virtual learning transition during COVID-19.
Administrative Specialist,
Pat Walker Health Center
Pat Walker Health Center
University of Arkansas, Fayetteville, AR | Jan. 2017 - May 2018
Developed and implemented a mental health services communication strategy while managing administrative operations for the university's primary healthcare facility.
Created HIPAA-compliant communication templates and documentation for intern onboarding and training.
Organized patient records and internal communications following strict HIPAA guidelines.
Managed complex scheduling systems for mental health services across multiple provider calendars.
Designed and implemented student feedback system that informed service improvements and program development.
Program Assistant,
International Programs
International Programs
Hendrix College, Conway, AR | August 2013 - May 2016
Managed study abroad application cycles for 100+ students annually, coordinating with 25 international partner institutions.
Orchestrated pre-departure orientations and cultural preparation sessions for outbound students.
Created and maintained detailed program budgets and expense tracking for multiple study abroad programs.
Coordinated visa applications and travel logistics for students studying in 15+ countries.
Organized international visitor itineraries and campus events featuring global scholars and partners.
Established communication protocols for emergency response and student support across international programs.
Built comprehensive resource library for study abroad participants, including visa requirements, cultural guides, and travel protocols.