Professional Experience

Outreach Coordinator 

Oxford American magazine, Conway, AR |  Aug. 2023 - Present

Analyze trends and donor/subscriber data to optimize audience engagement and retention strategies using Neon CRM, MailChimp, Shopify, and social media performance metrics.

Spearheaded a comprehensive social media strategy resulting in a 19.1% increase in total reach on Facebook and 51.1% on Instagram in less than one year.

Lead strategic outreach initiatives for major donor relationships, including a $20,000 annual matching grant, meeting the goal in five months with an average gift of $187.45 from 75 donors.

Develop and implement data-driven marketing campaigns across email, social media, and digital advertising platforms.

Program Administrator

Arkansas Division of Higher Education, Little Rock, AR | May 2022 - Jul. 2023

Director, Downtown Campus

Univ. of Arkansas at Little Rock, Little Rock, AR | Aug. 2021 - May 2022

Executive Assistant to the President

National Park College, Hot Springs, AR | Aug. 2020 - Aug. 2021

Instructor of Record

University of Georgia, Athens, GA | Aug. 2018 - Aug. 2020

Administrative Specialist,
Pat Walker Health Center

University of Arkansas, Fayetteville, AR | Jan. 2017 - May 2018

Program Assistant,
International Programs

Hendrix College, Conway, AR | August 2013 - May 2016