Digital Development & Content Strategy

Case Study: Oxford American Donation Platform Redesign

Challenge

Transform the Oxford American's donation landing page into a compelling narrative that drives sustained giving while maintaining the magazine's literary voice and cultural mission.

Process & Implementation

Strategic Research & Planning

• Conducted donor journey mapping to identify key decision points

• Analyzed historical giving patterns and donor behavior

• Performed competitor analysis of literary magazine donation platforms

• Gathered donor testimonials and impact stories

Content Development

• Crafted tiered giving narratives linking donation amounts to specific impacts

• Developed A/B tested headlines demonstrating tangible outcomes of giving

• Created compelling donor impact stories featuring reader testimonials

• Wrote SEO-optimized copy integrating key search terms while maintaining brand voice

User-Generated Content Integration

• Curated reader stories highlighting magazine's cultural impact

• Developed submission framework for donor testimonials

• Created content guidelines for intern/partner success stories

• Established review process for UGC integration

Technical SEO Implementation

• Optimized meta descriptions and title tags for donor intent

• Created XML sitemap prioritizing donation pathways

• Established internal linking structure to highlight giving opportunities

Stakeholder Content Collection

• Conducted interviews with long-term donors

• Gathered testimonials from cultural partners and constituents

• Documented intern success stories

• Collected staff perspectives on magazine impact